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Weekly Content Marketing Digest

[Newsletter] Don't Be Left in the Dark: Why Your Business Needs an Email List

Published 2 months ago • 1 min read

Hi Reader,

Remember the Meta outage earlier this week?

Millions were left disconnected from their accounts and favourite platforms. It's a stark reminder that building an email list is crucial for any business.

Social media is fantastic for engagement and brand awareness, but it's not where you truly own your audience. What happens if the platform changes its algorithm, suspends your account, or even goes down entirely? Without your own email list, you lose direct connection with your customers.

That's why building an email list is crucial for any business in today's digital landscape. Here are just a few reasons why:

  • Direct Communication: Emails land directly in your subscribers' inboxes, bypassing crowded algorithms and ensuring your message gets seen.
  • Long-Term Ownership: Unlike social media followers, your email list belongs to you. You have complete control over who you reach and how you reach them.
  • Higher Engagement: Studies show that email marketing boasts 6 times higher click-through rates than social media posts.
  • Building Relationships: Email allows for personalised communication, fostering stronger connections and brand loyalty with your customers.

Need help getting started?

💌 If you're ready to take control and start building a reliable communication channel with your audience, use this link to unlock your ConvertKit Trial.

Weekly Content Marketing Digest

Gemma | Bright Leopard Marketing

Gemma, the visionary founder of Bright Leopard Marketing, is a marketing expert and strategic guru with a passion for digital and content marketing. She has helped businesses thrive in the online world for years, and her Friday newsletter is a must-have for entrepreneurs and marketers alike. Gemma stays up-to-date on the latest trends and best practices, and her holistic approach to marketing ensures that her clients receive a comprehensive and tailored strategy that drives real results. Subscribe to her newsletter today and let Gemma guide you on a transformative journey toward business growth and success.

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