Gemma, the visionary founder of Bright Leopard Marketing, is a marketing expert and strategic guru with a passion for digital and content marketing. She has helped businesses thrive in the online world for years, and her Friday newsletter is a must-have for entrepreneurs and marketers alike. Gemma stays up-to-date on the latest trends and best practices, and her holistic approach to marketing ensures that her clients receive a comprehensive and tailored strategy that drives real results. Subscribe to her newsletter today and let Gemma guide you on a transformative journey toward business growth and success.
[Newsletter] Creating your 2024 Content Calendar
Hi Reader,
Last week, we delved into the world of content calendars, emphasising the importance of setting goals and understanding your audience before diving headfirst into content creation.
Now, let's transform this content calendar concept from a daunting task into a powerful marketing tool that boosts your brand and drives results.
Unearthing Sales Gems from 2023
Before embarking on your 2024 content journey, take a quick trip down memory lane. ✨Let's revisit 2023 and analyse where your sales magic happened.✨
Identify your top-performing content across all channels – your website, social media, and any other platforms you frequent. Determine which pieces actually converted into sales or attracted new clients.
This exercise reveals what resonated with your audience and what tactics you can seamlessly incorporate into your 2024 plan.
Low-Hanging SEO Fruits
🍎If you're an avid user of Google Analytics or an SEO tool, prepare to discover low-hanging SEO fruits. These are keywords or topics you can target in 2024 to increase website traffic and boost your SEO game.
Sales Team Insights: A Goldmine
🧲Ask your sales team where their best-quality leads originate. If you're investing in advertising, ensure you're tracking which ads are attracting your ideal clients.
Mapping Your Content Journey
Visualise your content creation journey over the next 6-12 months. Do you have exciting new products or services lined up for launch? Pinpoint the launch period and ensure your content calendar aligns perfectly with these milestones.
Consistency is Queen
👑Don't overshoot! It is better to post good quality content consistently than post randomly when you remember. This consistency fosters a strong presence and keeps your audience engaged and eager for more.
Be Dynamic!
Remember, your content calendar is not a rigid structure but a dynamic companion that evolves alongside your goals and strategies. Keep it updated and adapt as needed to ensure it remains your marketing success blueprint.
Need help with your 2024 content calendar? Hit reply for details.
Book a 1:1 with me to find out how I can help you take the hassle out of content creation and boost your sales.
Weekly Content Marketing Digest
Gemma | Bright Leopard Marketing
Gemma, the visionary founder of Bright Leopard Marketing, is a marketing expert and strategic guru with a passion for digital and content marketing. She has helped businesses thrive in the online world for years, and her Friday newsletter is a must-have for entrepreneurs and marketers alike. Gemma stays up-to-date on the latest trends and best practices, and her holistic approach to marketing ensures that her clients receive a comprehensive and tailored strategy that drives real results. Subscribe to her newsletter today and let Gemma guide you on a transformative journey toward business growth and success.
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