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Weekly Content Marketing Digest

Gemma | Bright Leopard Marketing

Gemma, the visionary founder of Bright Leopard Marketing, is a marketing expert and strategic guru with a passion for digital and content marketing. She has helped businesses thrive in the online world for years, and her Friday newsletter is a must-have for entrepreneurs and marketers alike. Gemma stays up-to-date on the latest trends and best practices, and her holistic approach to marketing ensures that her clients receive a comprehensive and tailored strategy that drives real results. Subscribe to her newsletter today and let Gemma guide you on a transformative journey toward business growth and success.

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Featured Post

[Newsletter] 🩷 Fall in Love with Marketing Again

Hi Reader, We all love a good Rom-Com, right? Especially the ones where people realise the right person was in front of them the whole time. I'm looking at you, 27 Dresses. As a viewer, it is frustrating to see the main characters in love before they realise it themselves! Why can't they see what's in front of them?! In business, it is easy to fall into the trap of chasing your 'ideal client' without considering the value of existing buyers or the leads sitting on your database. I recently...

about 1 month ago • 1 min read

Hi Reader, Ready to take your marketing to the next level and watch your business grow? I am thrilled to announce the exclusive release of our brand new ebook: Unlocking Growth: The 5 Marketing Assets You Need Now! Inside, you'll discover the secret weapons used by successful businesses to: Attract more leads Boost engagement Convert those leads into loyal customers These aren't just any assets - they're the foundational building blocks for a powerful marketing strategy. But here's the best...

about 1 month ago • 1 min read

Hi Reader, Remember that time you spent hours researching online reviews before finally clicking "Buy Now"? You're not alone. 59% of people do the same, making reviews a make-or-break factor for most businesses. ⭐️ So, how do you leverage this review power? Simple: collect feedback from existing clients! Here are some proven ways to gather reviews and to get the most out of the feedback: Start with a simple "Tell us about your experience" email. For 1:1 interactions, send a personalised...

about 1 month ago • 1 min read

Hi Reader, Remember the Meta outage earlier this week? Millions were left disconnected from their accounts and favourite platforms. It's a stark reminder that building an email list is crucial for any business. Social media is fantastic for engagement and brand awareness, but it's not where you truly own your audience. What happens if the platform changes its algorithm, suspends your account, or even goes down entirely? Without your own email list, you lose direct connection with your...

about 2 months ago • 1 min read

Hi Reader, Feeling the pre-launch jitters? I get it. It's tough to capture your excitement, showcase your service or product's game-changers, and reach diverse audiences across platforms. 🔥 If you're looking to ignite the buzz and build anticipation for your launch, this email will help you craft an exciting, engaging, and unforgettable campaign for your target audience. 5 Launch Essentials for Success Look at Previous Launches Analyse what worked on previous launches and what didn't! Take a...

about 2 months ago • 1 min read

Hi Reader, You crafted awesome content. Congrats! But the work doesn't stop there. In today's content-saturated world, hoping your ideal client stumbles upon it is like wishing for a unicorn sighting. Let's turn your creation into a traffic-driving, lead-generating machine! Step 1: Repurpose & Remix: Think multimedia magic! ✨ Break down that long-form article into snackable social media posts, infographics, or even videos. ️ Turn key insights into a lead magnet PDF to attract new clients....

2 months ago • 1 min read

Hi Reader, Has planning business content got you feeling overwhelmed? Without a clear strategy, posting content can feel like a guessing game - should you say something or stay silent? But remember, random content rarely delivers results. Instead, ditch the panic and unlock growth with these 3 power moves: Know Your Tribe: Who are you talking to? Age? Interests? Online hangouts? Understanding their needs and desires is key to crafting content that resonates. ✨ Ditch the Fluff, Add the Feels:...

2 months ago • 1 min read

Hi Reader, I am so excited to see so many new faces join the Content Marketing Digest! I'm Gemma, your guide to rocking your content game every Friday. Need a content strategy refresh? 🎁My gift to you is a quick link to the Content Marketing Digest back catalogue, with tips and tricks to help you crush it. 🪇Plus, snag my most popular 2023 resource, the Buyer Persona Guide, to help you understand what type of content your ideal clients want to see from you. 6-week lead nurturing challenge...

3 months ago • 1 min read

Hi Reader, Last week, we delved into the world of content calendars, emphasising the importance of setting goals and understanding your audience before diving headfirst into content creation. Now, let's transform this content calendar concept from a daunting task into a powerful marketing tool that boosts your brand and drives results. Unearthing Sales Gems from 2023 Before embarking on your 2024 content journey, take a quick trip down memory lane. ✨Let's revisit 2023 and analyse where your...

5 months ago • 1 min read

Hi Reader, As we approach the end of 2023, it's crucial to start planning your marketing strategy for the upcoming year. A content calendar is a great tool to help you reach your marketing goals and ensure a consistent, impactful online presence. Why a Content Calendar Matters A well-crafted content calendar is a roadmap for your marketing efforts, providing a clear overview of your content creation and distribution strategy. BUT before you start planning, ensure that you have: Define Your...

6 months ago • 1 min read
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